Authentic and delicious shakes are the synonym for ‘Santushti’. It started as a local brand and is now gaining immense popularity nationwide and internationally too. With a unique taste and pure satisfaction in every sip, Santushti believes that real shakes aren’t about blending ice-cream with milk.
The Chelani family is an incredibly ordinary family who settled in Anand from the Sindh province of Pakistan and started their living with a small restaurant. Every generation of the family has been a part of the food and beverage industry. With their hard work, they have set a family tradition of serving the people of Gujarat. They became the pioneers of their field. Soon at the age of 13, Sunilbhai Chelani started working in the ice-cream and juice industry.
He came up with his brain-child ‘Santushti- shakes and more’ on his birthday 2nd November 2008 intending to provide world-class shakes to their patrons. It aims to serve three principles- quality, variety and value for money.
What started from a humble outlet at Rajkot’s Dr. Yagnik Road, has become a national rage and will soon get international recognition.
By providing exceptional quality of shake in Rajkot, an outlet was opened in Vadodara which offered a member of Sunilbhai’s family, financial help. Within a short time, Santushti was received with a huge welcome among the crowd of Vadodara. Sunilbhai won the heart of customers by taking their feedback into immediate consideration. Soon his elder brother joined the family business after he quit his high-profile career as a Chartered Accountant. When two skilled and experienced minds came together, Santushti became a private limited. A large factory was established in a year and the company saw rapid growth.
Since Sunilbhai believed that a true shake didn’t need ice-cream, he went in search of a better technology abroad and gained as much knowledge as he could. He finally quenched his thirst for knowledge in Europe, where he learned different variations of shakes sans the ice-cream. He picked up the techniques of serving different flavors from their originating countries and bestowed his patrons with taste bud tingling experience.
Santushti gained immense popularity and love and opened 35 stores across Gujarat.On the other hand, Dessertino, which is one of the outlets of Santushti in Mumbai, was launched in 2008. There are currently 4 outlets in Mumbai. The amount of love and affection received by patrons will gain Santushti a National Brand recognition within 2 years, by growing out of Gujarat.
A huge factory unit is to be set up for packed and organic milk products. Santushti is the fastest-growing private dairy sector in Gujarat.
It has already made its presence felt, in a lot of countries and aims to target US and Canada in 2020 to open their outlets. While for the rest of the countries the execution is aligned for 2025.
Sunilbhai supervises all the work and he specializes in employing. The employees are trained on how to make shakes, the method involved and personally guides them. Every measure is taken to ensure a perfect taste of the shake, for which expensive dispensers are used.
Santushti has a Central FSSAI license, which is a highly regarded achievement and aspires for HACCP. The success of Santushti is inspired by Narendra Modi’s ‘Make in India’, which has given Santushti it’s recognition.
Celebrities like Prince Gupta, Siddharth Randeria, Apara Mehta, Kiran Rao were all praises about the taste and quality of Santushti’s products.
