An initiative by Sakhi Mandals and Gujarat Livelihood Mission brings affordable Navratri attire and accessories to Vadodara, promoting women’s empowerment and local craftsmanship.
As the Navratri festival approaches Vadodara, a vibrant bazaar has emerged at the city’s bus stand, offering a wide array of Chaniyacholi, exquisite ornaments, and decorative Navratri items, all at more affordable rates than traditional markets. This unique fair is the result of collaboration between Vadodara’s Sakhi Mandals, dedicated women’s self-help groups, and the Gujarat Livelihood Mission, aiming to uplift women artisans and provide them with a platform to showcase their creations.
Empowering Women through Skill Training
Under the guidance of the Gujarat Livelihood Mission and the Department of Rural Livelihood, women’s self-help groups affiliated with the National Rural Livelihood Mission have undergone skill training and have been linked with various livelihood activities. This Navratri Mela, organized by the Gujarat Livelihood Mission Promotion Council (GLPC), serves as a crucial market platform for these Self-Help Groups to exhibit their products.
Affordable and Artistic
The fair has brought forth an impressive collection of Chaniya cholis, complementing blouses, vibrant dupattas, and oxidized jewelry that captures the essence of Navratri celebrations. What’s more, these items are offered at remarkably lower prices compared to conventional markets. For instance, an item that may cost 400 or 500 rupees elsewhere can be found here for as little as twenty and a half rupees, making it an attractive shopping destination not only for this Navratri but also for future festive occasions.
A Glimpse of the Offerings
Around ten stalls have been set up at the Navratri Mela, with participation from Sakhi Mandals across the Vadodara district. These self-help groups have brought an impressive array of products, including Chaniya cholis, mix-and-match blouses, colorful dupattas, and exquisite oxidized jewelry. The selection extends to include mobile purses, handbags, office bags, sling bags, and shopping bags crafted from a variety of materials like leather, jute, soft leather, jeans, rexine, and Kutchi embroidery.
For the younger members of the family, there are kurtas, kediyus, Chaniya cholis, and various other garments tailored for Navratri. Youths can find stalls offering kurtas, kediyus, dhotis, and kotis suitable for garba celebrations. The fair also provides puja materials, temple decorations, and ornaments, catering to the spiritual needs of visitors.
An Opportunity to Empower
Vadodara residents are encouraged to visit the Navratri Mela, which runs until October 14, and support women artisans by purchasing their favorite kurtas, Chaniya cholis, and artificial jewelry for the upcoming Navratri festivities. This initiative aligns with the “Vocal for Local” campaign, championed by PM Modi, and serves as a testament to the city’s commitment to women’s empowerment and preserving traditional craftsmanship. It’s more than just shopping; it’s an opportunity to make a difference in the lives of local artisans and celebrate their talent during this festive season.
